当《战狼2》持续刷新着中国电影的票房记录，同期上映的《三生三世十里桃花》，则为电影市场带来了一个新的热词：“锁场”。具体做法就是，组织粉丝在《三生三世》的每个预售场次都买一两张票，
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从而锁定场次，让影院没法取消排片。部分影院也开始用退票和“反锁场”的方式正面回击。荔枝新闻记者走访多家影院进行调查，揭秘“锁场”新词。